Everybody Deserves A New Identity

Pacifica will launch its highly anticipated, all-new Identity collection for 2013; with the exclusive unveiling of its breathtaking trilogy of compact appliances.This is a breakthrough into a completely new appliance offering for Malaysians customers.  With the Identity collection, Pacifica aims to offer top designer-grade appliances at mass market prices.  Now it is possible for Malaysians to enjoy a studio-standard kitchen experience at home.

Pacifica’s recent consumer insight research has identified a gap in the market.  In recent years, there has been a quiet revolution in how Malaysian consumers feel about their kitchen design and appliance preferences.  There is an increased interest in having kitchens look as good as they function, if not better, and judging from the new kitchen trends arising from the great kitchen expositions of Italy and Germany, 46cm compact appliances will be very popular in little time to come.

But until now there have only been limited possibilities to recreate top Eurokitchen designs at home, especially without busting your budget, as the compact appliances available in the local marketplace were only offered by luxury brands and were typically too expensive for the average customer.  In addition, customers found that local or Asian brands, which did offer compact appliances, either did not carry a complete suite of products or did not have matching products that went well together with the rest of the built-in cooking appliances in the kitchen.

So Pacifica decided to radically change the way they approached the design of these new products – by redesigning everything else along with it.

Pacifica introduces a set of exciting new compact appliance solutions along with a freshly redesigned, full range of kitchen appliances, aptly named the Identity collection – in the spirit of establishing a brand new identity for the Pacifica mark.  Small but mighty, the compact appliances that sit within the Identity range offer high performance and stylish options for space-deprived kitchens or for modern kitchen studio concepts.

Pacifica has three new 60cm-wide compact oven offerings comprising a compact oven, combination microwave and steam oven.  All three are part of the new collection with all-black glass aesthetic and futuristic modern handles.  Inside and out, the Pacifica Identity collection is simply brilliant and epitomises intelligent design and precise engineering.  The inner brilliance of the Identity collection shines through in proprietary Pacifica cooking technologies, smart sensors and integrated systems, ensuring a confidence of reliability and great cooking every time.

The compact oven is a high-performance appliance that’s a great space-saver in tight spaces; it does everything a full-sized oven does, but at a third less of the space needed for a conventional oven.  The combination microwave is a three-in-one marvel – working in convection, microwave or a combined mode.  The steam oven provides healthy, whole meal options in fewer than 20 minutes.  These three appliances make up the core of the new Identity Collection from Pacifica, new designer aesthetic and engineering for a value price.  With the Identity Collection, Pacifica aims to make it easy for novice chefs to attain gourmet results.

As with the rest of the Identity collection, these appliances were given its brilliant engineering – both inside and out.  Intuitive and interactive touch screen controls make the products incredibly easy to use.  Innovative without being complicated, the Identity collection is designed to seamlessly integrate into the lives of Malaysian homeowners today.

Pacifica recognises that Malaysians today have busy lives that involve family, friends, work, entertaining and other critical responsibilities.  Regardless of lifestyle, consumers often seek value and longevity when it comes to their major purchases.  The great functionality and built-in durability of these Identity collection appliances from Pacifica are the hallmarks of smart design and indispensable solutions to real-world, everyday life situations.

Pacifica Identity compact series appliances have an introductory promotional price between Rm2,999 to Rm3,999; and all three are available at the special bundle price of Rm9,999.

To enhance your experience and learn more about the Pacifica brand, visit www.pacifica.my or find on Facebook at www.facebook.com/pacificaappliances.  For the latest packages and promotions, you can either call at 03-615-777-25 or email at info@pacifica.my.